This might be a good article for you to read if you have decided to work with a UX team to update your designs.
First, you need to be prepared for what you will be expected to deliver. It might sound weird at first that you, the client, would have something to deliver to them, the agency doing the work, but you need to do that first for them to deliver something worthwhile at the end. You will be battered with questions that will need to be answered and be ready to have strong arguments because there will be some serious poking around. The hardest part is that you might be subjected to unusual suggestions that might require some bold decisions. Just be ready for anything!
Make sure that you have a clear objective before deciding on a team. You should base your requests on data and analysis otherwise there is no use for a UX team. Changing the design of your website just because it doesn’t “seem” modern or stylish might damage your reputation as a serious player or lead you to remove some content that was critical to your web traffic.
You will notice that just the questions they ask while they go through your data, will make an impact on how you look at things, and what you have been doing right or wrong will become obvious. They will determine your position in the marketplace, do a benchmark, talk to your customers and make you see how you are perceived. Just be ready to take it all in: you might not like what you see at first but you are in this to make it better right?
a UX project will introduce you to the higher league in the digital world and enable you to deliver a user centered experience
UX teams don’t lose their motivation by the difficulty of the project or how far away it is from general design principles; in fact, they will be even more motivated because they will be able to measure the results afterward. So the more problematic the project, the better will be the improvement.
Working with a UX team will require a lot of effort from your teams as well as unexpected costs: when you thought that this would be a simple design update, it will be clear that you need some backend development for some parts, integrate analytics tools and subscriptions to some systems in order to optimize everything. It won’t be easy to adapt to these changes, and learn how to track, analyze and manage your different channels but they will be there to help.
In fact, a UX project will introduce you to the higher league in the digital world and enable you to deliver a user-centered experience. Unfortunately, once you tasted the delight of seeing the results and reactions to your actions, you will feel the urge to take on all the extra work that requires.
If you read until here, it means that we couldn’t scare you off about the challenges of a UX project which mean that you are ready to become a customer-centric company, and the more your customers are happy about your products & services, the more they will be ready to spend on them.
