The bank wanted to offer its clients an application with saving concept. At this stage, we developed Money-Box application that provides ING clients with an opportunity to save money through the prepaid card infrastructure.

Our application not only motivates the users to save money but also allows the contribution of their family members and friends so that the clients can reach their targets in an easier way. The clients who achieve their targets may break their Money-Box and use the money accumulated in their prepaid cards for their expenditures.

There are limited saving products available, especially at micro-level and having insight on customers’ aspirations is a vast advantage such as convenient, impulsive, fun & gamified, social (with friends & family) and for social causes, enabling savings bit by bit, saving product offers, loan product offers, 3rd party deals for most popular goals, pension plan offers.