Each new year’s trend is a small trail of a general axis transformation. If you can’t see the megatrends, it’s difficult to capture the opportunity and even understand what you find.
Over the next 15 years, the 4 main trends, not only the technology but also along with the whole area of economic majoring and affect our way of life. Even politics can even claim to wake again.
Following are the 4 Megatrends: Cloud Systems, Big Data, Communication between the goods, and Social media …
Also the first months we left behind by 2017, these days we will experience digital trends this year gives us a wink that, ‘” Mobile is very important this year” will be replaced by “But first, mobile.”
The companies can’t give the experience of mobile compatibility to the users, also can not think about the new strategies by using the mobile platform, will behind the competition.
In October, the first time in history, mobile usage exceeded desktop internet usage. As only 31.9% of the traffic comes from mobile globally, in Turkey this amount increased up to 58%.
Live Broadcast and Periodical Sharing will increase even more
Most frequently consumed in 2016, live video sharing became even more precious. Mobile applications like Facebook and Instagram are increasing their investment and development in progress. In 2017 the use of the live broadcast for both users and companies will quite increase.
About periodical sharing, when it comes to focusing and use with the Snapchat, Scorp and Instagram Stories with spreading fast self-destructed posts, will continue to increase their use in 2017 and play an important role in brands’ content strategy. Users who are no longer interested in stored contents, are the biggest supporters of this trend.
Social Media Shopping Trends
By the trend of boutiques and shopping on Instagram, and also the development of “Facebook’s ‘ Shop” shows the fact that social media is a very important platform. It’s much more expected with ‘ buy ‘ buttons in social media for the next year.
Virtual reality (VR) and Augmented Reality (AR)
With the 360-degree video technology development, increasing the platform and devices that support VR, this year a lot talked about virtual reality (VR) applications, especially in 2017 will be played an important role in the communication of the brands. The brand’s products and services enable users with an interactive experience and storytelling to virtual reality technology that allows, in terms of the sale of the product brands will add a surplus-value. It’s in 3D, automotive, real estate projects, decoration and many more area to do a year of VR brand investments. Game companies are going to be players who benefit the most from this technology. Also, next year, Augmented reality (AR) are expected lots of success stories. The most concrete instance of it this year we lived together with Pokemon Go.
The Rise Of Mobile Applications
The use of mobile applications continues at full speed. In 2016 so many talked mobile applications, will increase the rates of use in 2017. Globally published reports also say so. But here there’s a detail; application size and higher dimensioned updates (high MB) began creating a limitation for users. These updates compared to the innovative web applications (Progressive Web APP) trend will start to lose. Instead of applications installed on the mobile, it would be more effective for the users, just have shortcuts on mobile screens.
By corresponding interactively with users, producing answers to specific scenarios, such as talking with them, having an opinion, and informing about questions they asked, the use of Chatbots in 2017 will clearly so increase. News monitoring, online shopping, customer relations, and many areas such as weather forecast and traffic that can serve more by the learning of the artificial intelligence (AI) and machine learning are expected.
Mobile compliance and Accelerated Pages (AMP)
Especially Google’s priority for the mobile sites in search results is more important in 2017. Non-mobile-compatible sites/companies will stay behind the competition. A large part of the mobile strategies of brands will be about mobile in 2017. In this respect, accelerated mobile pages (Google AMP) will become more important.
Importance of Mobile in Native Content
Natural Commercials (native contents) were used intensively by the companies, and the message was integrated into the content. Next year, together with the increase in users ‘ mobile content consumption, the importance of traffic through desktop usage will be higher.